Charming Everyday  /  project  /  12


silk fabric


The prestigious textile company SAHCO lounched a project series called "Signature Works" in 2011. From then on, they invite one artist to col-laborate with each year. The main benefit of the project is the ability to improve the contemporary view on fabrics.


“A fabric can embellish things. When it covers something, it simul-taneously highlights it. Fabric also succeeds in showing everyday things in a different light. It can convey their value in a different way.”

Common sights are turned up to objects. Functional things are becoming decor, adornment and ornament. They are getting a new sense. Without a focus on pure functionality the effect is mainly about expression and emotional virtue. Everyday things are able to show a charming side.

Charming Everyday is a roominstallation consisting of a commode, a chair and completing floorpanels. Objects in form of furnitures are covered up with particular silk fabrics by using a vacuum technic.

"The contours remain unchanged, the shape and objects can be clearly identified. Yet the exhibits are no longer the objects they were before, but in actual fact have become something new, something hitherto unseen."


Atelier Tobias Juretzek

The atelier is an experimental playground. It inclouds a workshop, free space and a lot of personality. It was launched to be able to think and react on contemporary questions. Moast of the Answers which will be found are related to design. The atelier is like a tool to generate and transport visions into reality.


Like a painting that matures constantly from rough and sketchy levels to entirety, the process of design leads several elements to a final point. At the beginning it’s a thought, perhaps followed by an idea, a kind of sketch and a lot of personal emotions. From this you build a frame, a first direction and possibly a more or less utopistic or perhaps even radical vision. Accompanied by frequently recurring and doubting questions, a reasonable image of the idea is strengthened. The realization happens on a kind of playground on which everything and nothing is possible. To me, that is where ideas come to reality.


My rewards of life are experiences. I don`t want to be a static person. The goal is to move forward and even backward to collect cognitions. I want to develop myself and I want to be an active part of my surrounding. In summary I am driven by curiosity.

People and the designers themselves are standing in the focus of design. Particularly the things that touch us, contain for me a lot potential for design. Often it is the daredevil in us who pushes us, who encourages us to break with common standards, the rebel in our minds who teases us. Little things, like offending against etiquette, to come up to your neighbours extremely friendly and personally, to cruise on a shopping cart in a supermarket, to treat a homeless to a meal, these things are the gifts in our everyday life. It is the feeling of joy and satisfaction that design should impart, and perhaps just to bring up this rebel in us. Design should break up with the established and give the viewer a moment of astonishment.

Tel. : 0049 177 3985494
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Tobias Juretzek
Akademiestr. 12
34121 Kassel - Germany



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